WATI.io
Client: WATI
Project: Mascot Design, 2021
Overview
I designed a brand mascot for WATI.io, a customer communication and sales engagement platform powered by the official WhatsApp API. The mascot was created to support WATI.io’s brand presence across their website, social media, products, and webinars.
​
Concept
The mascot was designed to feel friendly, approachable, and trustworthy, reflecting WATI.io’s mission to simplify B2C communication for small and medium-sized businesses. The visual style balances professionalism with warmth, making the brand more human and accessible to a global audience.
Final Design
The final mascot and it's variations integrate seamlessly into WATI.io’s brand ecosystem and is used across multiple digital touchpoints to strengthen brand recognition and engagement.
