WATI.io
Client: WATI
Project: Mascot Design, 2021
Overview
I designed a brand mascot for WATI.io, a customer communication and sales engagement platform powered by the official WhatsApp API. The mascot was created to support WATI.io’s brand presence across their website, social media, products, and webinars.
Concept
The mascot was designed to feel friendly, approachable, and trustworthy, reflecting WATI.io’s mission to simplify B2C communication for small and medium-sized businesses. The visual style balances professionalism with warmth, making the brand more human and accessible to a global audience.
Final Design
The final mascot and it's variations integrate seamlessly into WATI.io’s brand ecosystem and is used across multiple digital touchpoints to strengthen brand recognition and engagement.
